Building a sustainable brand for dragon fruit

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Fruit Association advocates are promoting exports by increasing the competitiveness of some fruit, dragon fruit, especially because this fruit is considered healthy nutrition, with a unique color code brightly and called a sacred animal to many Asian countries.

According to the Export-Import Department, dragon fruit is only new in Vietnam only exported a large number of customers, most of the world when ordering fruit Vietnam, the dragon fruit is the first requirement.

In addition, some countries such as Thailand, Taiwan, China has also grown dragon fruit and bred mostly from Vietnam. Nevertheless, they went ahead in the Vietnam dragon fruit hybrid with other varieties to create a new breed dragon fruit, consumer appeal and world export prices are high.

Therefore, Fruit Association said that the first job for dragon fruit is trademarked product because it is capable of high competition.

TTXVN